UP Cesar E.A. Virata

School of Business

The Cesar E.A. Virata School of Business (VSB) of the University of the Philippines in Diliman is the leading institution in management education in the Philippines. Established as the College of Business Administration in 1916, it has since been at the forefront of the formation of national business and educational leaders and breakthrough business research, all in pursuit of academic excellence.
Learn more about our academic and research programs.

News & Announcements

Virtual Public Forum for the Deanship of the UP Diliman Cesar E.A. Virata School of Business

The Nomination Committee for the 2022 Deanship of the UP Cesar EA Virata School of Business invites everyone to the Virtual Public Forum: Nominees' Presentation of Vision and Plans for the School on Monday, 12 September at 9:30 AM. All attendees are required to pre-register through this link: https://tinyurl.com/22VSBDeanForum.

Questions to the nominees can be sent in advance through: https://tinyurl.com/22VSBDeanQA.

The nominees are as follows:

  1. Dr. Erik Paolo S. Capistrano - Department of Business Administration

  2. Dr. Dave DG. Centeno - Department of Business Administration

  3. Dr. Maria Regina Lucia M. Lizares - Department of Business Administration

The nominees' vision, plans, and CV can be accessed here: https://tinyurl.com/22VSBDeanDocs.

For consultation sessions on 19 September, please email Raquel Avante at rmavante1@up.edu.ph.

2022 Call for Nominations to the Deanship of the UP Diliman Cesar E.A. Virata School of Business

Please see the call for nominations for the next dean of the UP Diliman Cesar EA Virata School of Business. Included are guidelines and a schedule of activities.

Nominations are welcome from 30 August to 6 September 2022 (5 PM). Kindly send all nominations to bbgutierrez@up.edu.ph.

Thank you very much!

Call for Papers: Philippine Management Review 2023 (Volume 30)

The Philippine Management Review is now accepting papers for consideration to its 2023 (Volume 30) edition.

The PMR is the official peer-reviewed journal of the University of the Philippines Cesar E.A. Virata School of Business, and is currently indexed in Proquest's ABI/INFORM Collection.

Please be guided by the following dates for this round of call for papers:

  • 1 August 2022: Call for Papers

  • 15 January 2023: Deadline for paper submission

  • January 2023 – April 2023: Review process

  • May 2023: Issuance of acceptance letters

  • June 2023: Expected date of publication

All submissions should be emailed to the Editor, Prof. Erik Paolo S. Capistrano, at escapistrano@up.edu.ph.

You can visit our website at https://pmr.upd.edu.ph/index.php/pmr to download our past editions and for more details regarding the journal.

Please feel free to disseminate the attached call for papers and the publicity materials to your own academic and professional networks who might be interested to submit as well.

[UPDATED] Application Period for the MBA and MS Finance Program AY 2022-23

The deadline for the application period for the Master of Business Administration and Master of Science in Finance programs is now on 12 August 2022. Instructions to apply can be found in the link below:


[UPDATED] Schedule of Faculty Grant Lectures for June 2022

We are pleased to invite everyone to the Faculty Grant Lecture Series this June 2022. Please see the details below:

A Closer Look at Select Key Financial Ratios of Listed Philippine Banks Before and During the Pandemic

John Lester H. Aratea

June 28 (Tuesday), 3:00 PM

Examining the Potential Impact of Album Releases on Korean Entertainment Companies’ Stock Prices

Ma. Angelica Esmera Calso

June 29 (Wednesday), 10:00 AM

Other Applications of the Gravity Model: Tourism Determinants of Select Countries

Dr. Leila C. Rahnema

June 29 (Wednesday), 3:00 PM

Risk Landscape in the Philippines, Asia and the World

Dr. Dani Rose Cresencia C. Salazar

June 30 (Thursday), 10:00 AM

Risk Assessment Practices of Various Companies in the Philippines

Kevin John D. Dela Cruz

June 30 (Thursday), 1:00 PM

An Analysis of the Financial Condition and Performance of the SSS and GSIS from 2017-2021

Mikhael Anjelu B. Magana

June 30 (Thursday), 3:00 PM

Zoom Link: https://up-edu.zoom.us/j/91727114153?pwd=VzUyU3RoNk5nMUhlU3JocVJrSGwvQT09

Meeting ID: 917 2711 4153

Passcode: vsbfgrant

[UPDATED/REVISED] Officer-in-Charge, Virata School of Business, 2022

[UPDATED/REVISED ANNOUNCEMENT] Associate Professor Debbie Chua Bun Pho, PhD., has been appointed as Officer-in-Charge of the Cesar E.A. Virata School of Business by UP Diliman Chancellor Fidel R. Nemenzo. Dr. Chua Bun Pho's appointment is from May 2, 2022 onwards, until further notice by the Office of the Chancellor.

This appointment supersedes the previous announcement designating UP Diliman Vice-Chancellor Payongayong as OIC of the School.

In Memoriam: Professor Gerardo Agulto, Jr.

Our dear friend and colleague Professor Gerardo Agulto Jr. passed away on March 10, 2022. Gerry taught graduate and undergraduate courses until his retirement in 2012 and was the MBA program director from 1992 to 2001. We will miss him and offer our condolences to his family and loved ones.

Announcement of New Publication: Cases and Readings in International Business (2021)

The UP Virata School of Business is proud to announce the launch of its new book, "Cases and Readings in International Business" published by the UP Business Research Foundation, Inc.

This will serve as supplementary materials for the undergraduate and graduate courses on International Business.

We would like to thank all of the people and their valuable contributions to the research, writing, and publication of this book: The authors, editors, reviewers, project management and staff, and research assistants.

PhD Research Presentations and Information Session on 7 February 2022, 4:00PM

The Ph.D. in Business Administration program of the University of the Philippines Cesar E.A. Virata School of Business is now accepting applicants for the 2022 Intake.

The deadline of submission of application requirements is on March 10, 2022.

Interested applicants may visit the following link for the admission application details:


We shall also hold an online public PhD Research Presentations and Information Session on February 7, 2022 from 4:00PM to 5:30PM. Please refer to the following poster for the details:

Professorial Chair Lecture on 20 December 2021, 11:00AM

https://up-edu.zoom.us/j/82852810049 (ID: 828 5281 0049, Passcode: facgrant)

Schedule of VSB Faculty Grant Lectures for December 2021

Impact of Various Financial Responses on COVID-19 Recovery

Prof. Josel Richa Ann Rivera

December 20, 8:30AM

(ID: 828 5281 0049, Passcode: facgrant)

The Regulation of Water Distribution Services in Metro Manila: 2018-2021
Novellino Wines Professorial Chair

Dr. Ben Paul B. Gutierrez

December 20, 2021 11:00AM
(ID: 828 5281 0049, Passcode: facgrant)

The effects of microtransactions in triple A console games on electronic word-of-mouth: A study on Playstation 4 metacritic game reviews

Dr. Timothy Zarco

December 20, 6:00PM
(ID: 828 5281 0049, Passcode: facgrant)

Risk measures during extreme events: some Philippine examples

Dr. Ivy Suan

December 21, 8:30AM
(ID: 828 5281 0049, Passcode: facgrant)

Active vs Passive Funds: The Philippine Case

Prof. Karen Jonas

December 21, 10:00AM
(ID: 828 5281 0049, Passcode: facgrant)

A comparison of the degrees of operating and financial leverage of Philippine listed firms before and during the pandemic

Prof. Daniel Vincent Borja

December 21, 1:00PM
(ID: 828 5281 0049, Passcode: facgrant)

Can NFTs 'make money'? An assessment of select non-fungible tokens using traditional investment metrics

Prof. Ramon Carlo Pio Roda

December 21, 2:30PM
(ID: 828 5281 0049, Passcode: facgrant)

Admission to the VSB Ph.D. Program, AY 2022-23

Professorial Chair Lecture on 13 December 2021

(ID: 82387735944, passcode: 02210077)

Faculty Promotions for 2021

Congratulations to the VSB Faculty who have received promotions as part of the 2021 Faculty Merit Promotions and Sagad Awards!

Department of Business Administration

  • Erik Paolo Capistrano – Professor (cross-rank)

  • Dave Centeno – Professor (cross-rank)

  • Maria Regina Lucia Lizares – Associate Professor (within rank)

  • Luis Diego Lee – Assistant Professor (within rank)

Department of Accounting and Finance

  • Daniel Vincent Borja – Professor (within rank)

  • Debbie Chua Bun Pho – Associate Professor (within rank)

  • Joselito Florendo – Associate Professor (within rank)

  • Mia Rey – Associate Professor (within rank)

  • Dani Rose Salazar – Associate Professor (within rank)

  • Ivy Suan – Associate Professor (within rank)

  • Diogenes Dy - Assistant Professor (within rank)

  • Raniel Pamatmat - Assistant Professor (within rank)

  • Al-Habbyel Yusoph - Assistant Professor (within rank)

  • Ma. Angelica Esmera Calso - Instructor (within rank)

Sagad Awards (for faculty members with Professor 12 rank)

  • Carlos Bautista (Department of Accounting and Finance)

  • Arthur Cayanan (Department of Accounting and Finance)

  • Ben Paul Gutierrez (Department of Business Administration)

UP Professors Emeriti on the Banning of "Subversive" Books

"We, Professors Emeriti at the University of the Philippines, express our strongest support for the University Council of UP Diliman in its protest against the recent memorandum issued by the Commission on Higher Education in the Cordillera Administrative Region urging libraries in that region to remove “subversive” books and materials from their collections ... " ( continue reading )

UP/VSB Academic Calendar

UP VSB MBA/MSFin Academic Calendar

Get updates about the school only from our official social media:

The UP VSB Faculty is one with concerned members of the UP Diliman community in adamantly protesting affronts against academic freedom, collegiality in decision-making, and democratic governance in the university. Learn more about the position of the VSB Faculty through the links below:

  • Position Papers of UP VSB Faculty on Governance and Administrative Issues in the School: