Ben Paul Gutierrez
Professor
DBA, 1999, Victoria University of Technology, AustraliaMBA, 1991, University of the Philippines, DilimanBSChE, 1984, University of the Philippines, Diliman
Email: bpbg@up.edu.phWebsite: vsb.upd.edu.ph/faculty/ben-paul-gutierrezTelephone: +632 928 4571 to 75Office: room 113, VSB Building, UP Diliman Campus
CV
DBA, 1999, Victoria University of Technology, AustraliaMBA, 1991, University of the Philippines, DilimanBSChE, 1984, University of the Philippines, Diliman
Email: bpbg@up.edu.phWebsite: vsb.upd.edu.ph/faculty/ben-paul-gutierrezTelephone: +632 928 4571 to 75Office: room 113, VSB Building, UP Diliman Campus
CV
Research and Publications (click here to view all)
"Emperador, Inc.", Chapter 2, Cases and Readings in International Business, UP Business Research Foundation, Inc., 2021, pages 73-144. (Co-authored with Rafael A. Rodriguez)
"Jollibee Foods Corporation", Chapter 3, Cases and Readings in International Business, UP Business Research Foundation, Inc., 2021, pages 145-242.
“Urban Bank, Inc," Chapter 6, Cases in Corporate Governance, UP Business Research Foundation, Inc. and Development Center for Finance, Inc., 2019, pages 211-252
"The eUP Project," Chapter 13, Cases in Strategic Management, UP Business Research Foundation, Inc., 2018, pages 373-458
"Regional Economic Integration and the ASEAN Economic Community: Opportunities for the Philippines," Chapter 10, Readings on Strategic Management, UP Business Research Foundation, Inc., 2016, pages 143-158
"Diversification Strategies of Large Business Groups in the Philippines," Chapter 8, Readings on Strategic Management, UP Business Research Foundation, Inc., 2016, pages 91-128. (Co-authored with Rafael A. Rodriguez)
"Schools of Thought in Strategic Management: A Review," Chapter 2, Readings on Strategic Management, UP Business Research Foundation, Inc., 2016, pages 9-36
"Identifying Shopping Problems and Improving Retail Patronage Among Urban Filipino Consumers," Philippine Management Review, Vol. 17, 2010. (Co-authored with Kandiah Jegasothy)
"In-Store Media: How Effective Are They? Evidence from the Philippines," Philippine Management Review, Vol. 15, 2008.
"Determinants of Toothpaste Brand Choice in Urban Philippines," Philippine Management Review, Vol. 12, 2005.
Co-editor with Ana Tabunda, Philippine Management Review, Vol. 10, 2003.
"A Research Framework for Evaluating the Competitiveness of Developing Countries: An Example of the Philippines," Asia Pacific Management Review. Vol. 9, No. 2, 2004. (Co-authored with Tai-Wue Wang, Elvira A. Zamora, Serafin D. Talisayon, Vivien T. Supangco and Epictetus E. Patalinghug)