Luis Diego Lee
Assistant Professor and Chair, Department of Business Administration
MS Marketing (with distinction), 2016, City University of Hong Kong, Hong Kong
BS Business Administration (cum laude), 2008, University of the Philippines Diliman
Email: ldlee@up.edu.ph
Website: https://vsb.upd.edu.ph/luis-diego-lee
Telephone: +632 8928 4571 to 75
Office: Room 211-A, VSB Building, UP Diliman Campus
Research and Publications (click here to view all)
Chapter 10 "San Miguel Marketing in Hong Kong", Cases and Readings in International Business, UP Business Research Foundation, Inc., 2021, pages 475-502
Chapter 14 "Bring Back The Fun: Reselling the Philippines to International Tourists", Cases and Readings in International Business, UP Business Research Foundation, Inc., 2021, pages 599-634
Chapter 7 "Uber Philippines", Cases in Corporate Governance, UP Business Research Foundation, Inc. and Development Center for Finance, Inc., 2019, pages 253-268
Lee, Luis Diego D. (2018). "Comparative Market and Industry Analysis of Traditional Taxi Services and Transportation Network Vehicle Services in Metro Manila", Philippine Management Review, 25: 1-26.
Teaching
BA 101 Introduction to Management
BA 170 Marketing Management
BA 172 Integrated Marketing Communications
BA 174 Marketing Research
BA 198 Special Topics in Marketing