Luis Diego Lee

Assistant Professor and Chair, Department of Business Administration

MS Marketing (with distinction), 2016, City University of Hong Kong, Hong Kong

BS Business Administration (cum laude), 2008, University of the Philippines Diliman

Email: ldlee@up.edu.ph

Website: https://vsb.upd.edu.ph/luis-diego-lee

Telephone: +632 8928 4571 to 75

Office: Room 211-C, VSB Building, UP Diliman Campus

Research and Publications (click here to view all)

Lee, L. and Lizares, R. (2023) “Pretty Hurts: The Belo Medical Group", Chapter 4, in A. S. Cayanan, C. R. Estrella, & H. S. Valderrama (eds.). Cases in Risk Management in the Philippines, UP Business Research Foundation, Inc. & Development Center for Finance, 2023, pages 101-160.

Wijaya, N., Silalahia, A., and Lee, L. (2023). "Attracting digital natives as talents: Assessing the strength of good employer, product quality, and information credibility perceptions on intent to apply", Philippine Management Review, 30(1), 1-14.

Lee, L. (2021). Chapter 10 "San Miguel Marketing in Hong Kong", Cases and Readings in International Business, UP Business Research Foundation, Inc., 475-502

Lee, L. (2021). Chapter 14 "Bring Back The Fun: Reselling the Philippines to International Tourists", Cases and Readings in International Business, UP Business Research Foundation, Inc., 599-634

Lee, L. (2019). Chapter 7 "Uber Philippines", Cases in Corporate Governance, UP Business Research Foundation, Inc. and Development Center for Finance, Inc., 253-268

Lee, L. (2018). "Comparative Market and Industry Analysis of Traditional Taxi Services and Transportation Network Vehicle Services in Metro Manila", Philippine Management Review, 25: 1-26.

Teaching

BA 101 Introduction to Management
BA 170 Marketing Management
BA 172 Integrated Marketing Communications
BA 174 Marketing Research
BA 198 Special Topics in Management (Advocacy Marketing)
BA 237 Special Topics in Marketing Management (International Brand Management)

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