Luis Diego Lee

Assistant Professor

MS Marketing (with distinction), 2016, City University of Hong Kong, Hong Kong

BS Business Administration (cum laude), 2008, University of the Philippines, Diliman



Telephone: +632 8928 4571 to 75

Office: Room 211-A, VSB Building, UP Diliman Campus

Research and Publications (click here to view all)

Chapter 7 “Uber Philippines", Cases in Corporate Governance, UP Business Research Foundation, Inc.and Development Center for Finance, Inc., 2019, pages 253-268

Lee, Luis Diego D. (2018). "Comparative Market and Industry Analysis of Traditional Taxi Services and Transportation Network Vehicle Services in Metro Manila", Philippine Management Review, 25: 1-26.

Courses Taught

  • BA 101 Introduction to Management

  • BA 170 Marketing Management

  • BA 172 Integrated Marketing Communications

  • BA 174 Marketing Research

  • BA 198 Special Topics in Marketing