Luis Diego Lee

Assistant Professor


MS Marketing (with distinction), 2016, City University of Hong Kong, Hong Kong

BS Business Administration (cum laude), 2008, University of the Philippines Diliman


Email: ldlee@up.edu.ph

Website: https://vsb.upd.edu.ph/luis-diego-lee

Telephone: +632 8928 4571 to 75

Office: Room 211-A, VSB Building, UP Diliman Campus

Research and Publications (click here to view all)

Chapter 10 "San Miguel Marketing in Hong Kong", Cases and Readings in International Business, UP Business Research Foundation, Inc., 2021, pages 475-502

Chapter 14 "Bring Back The Fun: Reselling the Philippines to International Tourists", Cases and Readings in International Business, UP Business Research Foundation, Inc., 2021, pages 599-634

Chapter 7 "Uber Philippines", Cases in Corporate Governance, UP Business Research Foundation, Inc. and Development Center for Finance, Inc., 2019, pages 253-268

Lee, Luis Diego D. (2018). "Comparative Market and Industry Analysis of Traditional Taxi Services and Transportation Network Vehicle Services in Metro Manila", Philippine Management Review, 25: 1-26.

Teaching

  • BA 101 Introduction to Management

  • BA 170 Marketing Management

  • BA 172 Integrated Marketing Communications

  • BA 174 Marketing Research

  • BA 198 Special Topics in Marketing