Luis Diego Lee
Research and Publications (click here to view all)
Wijaya, N., Silalahia, A., and Lee, L. (2023). "Attracting digital natives as talents: Assessing the strength of good employer, product quality, and information credibility perceptions on intent to apply", Philippine Management Review, 30(1), 1-14.
Lee, L. (2021). Chapter 10 "San Miguel Marketing in Hong Kong", Cases and Readings in International Business, UP Business Research Foundation, Inc., 475-502
Lee, L. (2021). Chapter 14 "Bring Back The Fun: Reselling the Philippines to International Tourists", Cases and Readings in International Business, UP Business Research Foundation, Inc., 599-634
Lee, L. (2019). Chapter 7 "Uber Philippines", Cases in Corporate Governance, UP Business Research Foundation, Inc. and Development Center for Finance, Inc., 253-268
Lee, L. (2018). "Comparative Market and Industry Analysis of Traditional Taxi Services and Transportation Network Vehicle Services in Metro Manila", Philippine Management Review, 25: 1-26.
BA 101 Introduction to Management
BA 170 Marketing Management
BA 172 Integrated Marketing Communications
BA 174 Marketing Research
BA 198 Special Topics in Management (Advocacy Marketing)
BA 237 Special Topics in Marketing Management (International Brand Management)